The Portfolio
Atyab Ahmed
My
Projects
Technical Crawl & Index Optimization
The Client’s website was experiencing inefficient crawling and diluted index quality due to a high volume of low-value URLs. The objective was to regain crawl control by prioritizing critical pages. This was achieved through an in-depth Google Search Console audit, resolving coverage and indexing issues, excluding redundant URLs in robots.txt, refining internal linking, and aligning crawl signals with site architecture.
On-Page Seo & Authority Building
Focused on improving rankings through targeted keyword research and structured on-page optimization. Posts and pages were optimized using Rank Math and Yoast, supported by schema markup, XML sitemaps, and internal linking improvements. A manual backlink strategy was implemented to strengthen topical relevance, authority, and long-term search stability.
Website Architecture
Building a complete website with clean page hierarchy, SEO-friendly URLs, and intent-based navigation across Services, Projects, and About sections. The site was developed on WordPress with responsive layouts, performance-aware structure, schema-ready pages, and clear CTAs designed to support discoverability, credibility, and conversion flow.
Paid Ads Performance Optimization
Focused on running performance-driven campaigns across Meta and Google Ads be it for Generating Leads, Conversions or Engagements. Campaigns were structured around clear AIDA stages, supported by audience segmentation, creative testing, and conversion-focused landing flows. Using GA4 and Google Tag Manager to track key events and measure performance accurately.
Shopify & Ecommerce
Building and optimizing Shopify stores as well as listing products on other E-commerce platforms such as Amazon, Flipkart, Meesho with clear product structure and conversion-focused layout. The work included organizing collections, improving product page hierarchy, optimizing navigation, and ensuring a smooth checkout flow. Products were marketed while keeping tabs on competitors and understanding customer feedbacks.
Content Writing
Written short scripts optimized for Instagram reels as well as Full Journalist Style Articles for Foej Media. In Journalism, we are supposed to convey the truths and at the same time being mindful of our words. The focus remained on clarity, structure, and purpose. The intent was not just to inform, but to place the reader or viewer within the moment itself, making them feel as though they were present at the scene, witnessing the story as it happened rather than being told about it afterward.
Social Media Management
Handled the Instagram account with a focus on consistency, relevance, and audience response. The work involved closely tracking current viral trends alongside competitor activity, studying their content patterns, posting frequency, and engagement behavior to inform content decisions. Responsibilities included planning and executing a defined number of reels each month, aligned with clear targets for views and engagement. This process also involved content planning, caption writing, and basic performance review to understand what resonated with the audience.
